Digital Mettle first met with the Kay Yow Cancer Fund in early 2019 to discuss building a new website. Kay Yow not only wanted a new design, but most importantly a website framework that offered flexibility for updating content on a regular basis. Drawing in and informing site visitors how they could get involved and donate, as well as telling the compelling Kay Yow story in various ways were also key features. Getting people to understand the importance of their work and offering options for involvement with their cause is critical to Kay Yow.
As the project evolved and the Kay Yow team realized the flexibility of our approach to rebuilding the website, they came up with lots of great new ideas to evolve their message and enhance their online and marketing efforts. It has been so rewarding and humbling to be involved with the Kay Yow Cancer Fund and seeing first hand the amazing work they are all doing to fight all cancers affecting women.